I don’t know how you haven’t heard of Bran Flakez (Brandon Edelman) yet, but you’re about to!

Brandon is now a staple on TikTok, and he’s proving that the best way to nurture a following like this is to truly include your audience in what you’re doing – messiness and all.

Take a listen to our chat on Very Vogue with Val Kleinhans below!

For more on Brandon, follow him on TikTok to see more videos like these!