If you don’t know The Funeral Portrait now, you will.

I’ve interviewed plenty of bands in my broadcast life, and this one knows how to build a community and brand itself. For The Funeral Portrait, shows aren’t simply shows – they’re “devotion ceremonies.” Their fans are “the coffin crew.” Who wouldn’t want to be part of that?

I had some time to chat with singer Lee Jennings, and he shared some details as to how it’s all done.

For more on The Funeral Portrait, click here. You’re going to want to pay attention to what’s coming from them this year.

All Octaves with Val Kleinhans airs news episodes every Tuesday on Spotify and Apple Podcasts.