The ever-changing “right/wrong” aspect of social media can be intimidating, but not if you really pay attention to what’s “working” on social media platforms right now.

For a social media themed episode of Very Vogue, I recruited my bestie Ali Cupelli who works with influencers and brands daily. She’s been a strategist and is a social media specialist.

This is her advice on how to have a successful 2022 on social media.