Use Age As A Social Media Target, Not A Barrier

How many times have you heard, “I’m too old for Instagram. I don’t think I should use it.” before?

I’ve heard it from quite a few friends, co-workers, and even clients of mine that I work for as a social media consultant. They’re not even always talking about Instagram necessarily. Sometimes they’re talking about Facebook, Snapchat, (and now) TikTok. They allow their age to be a barrier as to what they can and can’t do on social media. To me, this puts them at a huge disadvantage because they could be leaving multiple (appropriate) markets untapped. So, I try to walk them through this.

If you’re struggling to decide whether or not a social media platform is right for you, stick around. Some of these tips and pieces of insight I’ve obtained might help you come to a conclusion on what’s right for you; and guide you in the way you want to use social media.

When you’re asking yourself about how you want to use social media, and assessing where your interests lie, consider the following:

If you’re someone who isn’t overly tech savvy or social media savvy, that’s okay! A great place to help you start to answer some of those previous questions for yourself would be to take a look at what similar businesses as yours are doing on their social media sites. What are they doing that you like? Are they doing anything that would make sense for your customers? Are they doing anything that seems totally unnecessary or out of line? Is there anything that you see them doing that you know you wouldn’t want to do with your own page? All of that information can help.

Don’t think you’re “too old” for social media. Maybe it’s time for social media to get on your level! Go forth and create your own vibe that makes sense for you and your business!

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