We first started seeing an option to “save” Instagram posts about two years ago, and since then it’s been an important part of the almighty algorithm.

In fact, Later argues that they are a metric influencers should pay attention to in saying they’re a, “a key signal for how the Instagram algorithm works: the more saves you get on a post, the more people it will be shown to in the algorithm.” Apparently, it really does work that simply.

If you’re not sure what a “save” is on Instagram, pay attention to the button that sort of looks like a flag right near my finger, as seen below.

You notice that “flag looking button above my finger” is darkened, and that means I’ve hit that button decided to “save” that post. It’s now going to show up in “Saved” posts when I go into my Instagram account settings.

Personally, I like to use the “save button” to hang on to any post that inspires me. This could be someone looking pretty damn fashionable, a really good caption, the way someone shot a laptop and coffee cup, post ideas that have nothing to do with an outfit at all, or creative ideas for poses. I like to save anything that inspires me and come up with my own version of it.

My point: you can make the “save” button work for you.

Since it’s becoming more and more prevalent in our Instagram lives, I figured I’d outline some benefits from using it if you’re still unsure. Check these facts out!

1. You’ll “seen” in the algorithm. Instagram is definitely paying attention to the amount of times that button is used by your followers.
2. You can remember content you love. As I mentioned before, you can use this button to create your own library of inspirational posts you love.
3. It can boost sales. LYFE Marketing explains, “Over ⅓ of Instagram users have used Instagram to purchase a product online, making them 70% more likely to do so than non-Instagram users.” Best believe that if they’re “saving” your post, you’ve got potential for a buy. Consider it the Instagram way of “adding to cart.”
4. It’s a great indicator for what’s working. Plain and simply, looking at the amount of “saves” you have on your post is another way to let you know what your followers are loving if they’re “saving” it a lot.

As with all things social media, the point (and benefit) of it is the make the platform work for you. This is just one more way that Instagram allows you to do that.

Have I convinced you to hit that “save” button more now? When do you use it?